case study / 002
Vanguard Deck & Garden Creations
A custom outdoor builder whose best work was stranded on social media. We made the portfolio the spine of the site, so homeowners book a consultation having already seen the quality of the work.
Mock project · Brand identity and Squarespace website redesign by Personal Web Pros.
The Challenge
Vanguard's builds — custom decks, stone patios, and planted gardens across the Ottawa suburbs — are the kind neighbours stop to photograph. But the best proof of that work lived scattered across social media, and the website was a slow, dated brochure that showed almost none of it. There was no clear way to request a quote, and nothing to separate a custom craftsman from a general contractor with a truck.
Homeowners planning a serious outdoor project simply couldn't see what they'd be getting.
- The best work stranded on social media, barely any of it on the site
- A slow, dated brochure that didn't do the craftsmanship justice
- No clear quote path for a homeowner ready to talk
- Nothing to separate a custom builder from a general contractor
- Local homeowners couldn't picture the finished result before reaching out
What we changed
- Portfolio as the spine — a filterable gallery of decks, patios, and gardens front and centre.
- One clear action — "Request a consultation" repeated at every decision point.
- Trust signals up front — licensing, insurance, warranty, and permit handling stated plainly.
- Local structure — service- and neighbourhood-area pages built so nearby homeowners find them.
We made the portfolio the point of the site, and put a single, obvious next step in front of every visitor: request a consultation. The work does the selling; the path to booking is never more than a scroll away.
The outcome
A site that does justice to the quality of the work. The right local homeowners can finally see what they'd be getting, and they book a consultation having already seen the calibre — so the conversations are about scope, not convincing.
*Illustrative sample outcomes for a mock project.
“People now book a consultation having already seen the quality. The conversations are about scope, not convincing — which is exactly how it should be.”
The Build
Before — a slow, dated brochure with the best work stranded on social media and no quote path.
After
After — a photography-led homepage, a filterable project gallery, service- and neighbourhood-area pages, and a short consultation-request form reachable from every screen.
Your business is one of a kind. Your website should be too.
If your best work is hiding on social media instead of winning you the next job, let's fix that.